If you have arrived to this page searching how to do hotel SEO, you are on the best place as ranking websites is our profession! We are a digital agency in London, offering proven solutions for large and small local hotels. Our custom made SEO services are affordable and well tested, the perfect approach to improve your online presence.
The hospitality industry is huge and it is growing rapidly, there is no signs of slowing down. It is continuing its reputation as one of the leading industry of the UK. There were approximately 40 million overseas visits to the UK in 2017. The local hotel market is expanded by 21000 rooms in 2018, representing a 3.3% growth. UK hospitality businesses will exceed £100 billion this year, if you don’t want to left out of this amazing opportunity, you have to act fast!
Today, it’s just not enough to have a nice website, you need online visitors either from search engines or marketing campaign. If you are new to the hospitality industry, PPC campaigns might bring you immediately results, but as your brand is new on the market, and you haven’t earned trust yet it might not convert as you desire. The rule of online world is easy, when people search in Google for “hotels near me” or “last minute hotel deals” and your website is not showing up on the first pages, you’re losing clients to other accommodation providers.
If you want your website designed and optimised for maximum success, you need a professional SEO company. We are one of them in London, ready to take your business to the next level. With well designed strategies and up-to-date techniques, ChelseaSEO is here to give your hotel the needed exposure by dominating the top rankings in Google, Bing & Yahoo. Better search engine ranking brings more tourists. No matter if you own a boutique hotel in London, a small local B&B in Leicester or a wellness hotel in the countryside, we can help you achieve your goals!
Hotel SEO vs PPC
When it comes to getting traffic to your website, basically there are two popular options: search engine optimisation or pay-per-click advertising. Either you choose, there are advantages and disadvantages.
Is PPC Good for My Hotel?
The most popular pay per click networks are Google Adwords, Yahoo Search Marketing and Bing Ads. They provide you a space to display ads in the sponsored results section of their search results pages. Then, you pay for each click. When you pause this campaign, visitors stop coming to your website. Because the hotel industry is a very competitive market, with thousands of new rooms built every year, the keyword prices are really expensive without promising any conversions. The main advantage is the immediately visitors flow, however if you aren’t monitor and optimise your ad campaign to get the best ROI, your money could be wasted. Google’s new survey revealed that 85% of people claim to ignore sponsored listings when searching. Another major problem, that people all over the world have become sceptical of commercials, including PPC, now it is getting harder and harder to reach potential visitors.
According to Google’s Keyword Planner, the click fees are so high for the hospitality industry. Your hotel has lots of competitors, and there are huge hotel chains who can’t afford to not advertise. Just some example: one click costs minimum £1.57 for the keyword “conference hotels” , £1.13 for “hotel suite” , £1.14 for “London hotel booking” and so on. If you want to start a campaign, our PPC experts can manage it easily. Starting from keyword research, ad optimisation, and A/B testing to find out which ads are the most profitable.
How About SEO?
Search engine optimisation is a cost-effective marketing strategy as it targets users who are actively looking for hotels and accommodations online. If we optimised your website and achieved a high rank on search engines, you don’t have to pay for clicks – you receive free, organic traffic, a steady flow of visitors you can count on every month. Listed on the first page for targeted keywords helps users associate your hotel brand with those keywords. Also it gives trust as businesses on the first page are generally known to be more trustworthy. SEO is a long-term strategy, it depends on the keyword difficulty, but can take up to 12 months to see the best rankings. However once you are ranked, your listing rarely disappears. Organic listings receive more than 80% of clicks as people tend to skip paid advertisements.
SEO Process for Local Hotels
1. The First Step
If your accommodation business is new, we establish an online presence. This includes choosing a domain name, design a website and with our smart web hosting, you will be in the best hands.
2. Get To Know You
If you are not new, we make an in-depth website analysis: current rankings, internal linking, external link profile, broken links, errors, etc. We spend time to get to know your hotel and it’s main competitors.
3. Planning a SEO Strategy
Custom solution for your hospitality business. Our experts research new, local and related keywords to target for faster SERPs movement. We build long lasting strategy to achieve high rankings to dominate Google’s search results.
4. Website Optimisation
We implement our best methods, on-site / off-site and technical optimization techniques for maximum success. This level involves content creation, organic link-building, press releases, blog/magazine outreach, local citation creation, Google My Business & Bing Places, social signals and more.
5. Tracking & Reporting
You can see your website’s progress, as we are sending reports about search engine rankings monthly.
6. Regular Updates
As SEO is not a one-time activity, we updating your website’s content with blog posts, articles, or even photos, infographics and videos on regular basis. Also maintain and improve your external backlink structure and social media presence. Quality link building services increase traffic and authority for your website.
7. Deliver R.O.I.
As you see your website is climbing up on the pages of search engines within a few months, and your hotel’s revenue increases from a steady stream of new tourists, you’ll be realising the benefits of investing in our company’s marketing service.
Cheap SEO Services for Hotels
Our hotel SEO professionals always stay up-to-date with the current industry news, ensuring that we are adjusting our strategies in this ever-changing world. Driving visitors to your website and improving your booking ratio starts with Search Engine Optimisation, that’s exactly what we can do! We do a proven site optimisation process to get your website ranking high in Google and in other search engines. Let’s start to work together and make a better online presence for your business. Discover our best SEO Packages or contact us for more details!