If you have arrived here by searching on Google how to do travel agency SEO or who are the best tourism SEO consultants, you are on the right place as ranking websites is our profession! We are a digital marketing agency in London, providing solutions for large and small local travel agents. Our tailor made SEO services are cost-effective and reliable, the ideal approach to improve your online visibility.
The tourism industry is huge and it is growing rapidly, there is no signs of slowing down. Here are some statistics: around 39.2 million overseas visitors who came to the UK in 2017 and spent £24.5 billion. London owns for 55% of all inbound visitor spend, the rest of England 32%, Scotland 9% and Wales 2%. In 2016, British residents spent more than £18.5 billion on 99.3 million overnight stays in England. Around 1.6 billion day trips were taken to English destinations in 2016. Tourism is continuing its reputation as one of the major industry of the UK.
If you don’t want to left out of this opportunity, you have to act fast!
It’s not enough to have a nice website with amazing destinations and last minute deals, you need online visitors either from search engines, social media or a PPC campaign. If your agency is new to the tourism industry, pay-per-click campaigns could bring you almost immediately results, but as your brand is new, and you haven’t earned trust yet it might not convert as you planned. The first rule of the online world, when people search in Google for “travel agency near me” or “best online travel agents” and your website is not showing up on the first result pages, you’re losing clients to other travel sites.
To get your website designed and optimised for maximum profit, you need a professional SEO company. We are one of them in London, ready to take your business to the next level. With well designed strategies and the latest techniques, we are here to give your travel agency the needed publicity by dominating the highest rankings in Google, Bing and Yahoo. Improved search engine ranking brings more visitors. No matter if you own a boutique travel agency in London, or a student travel service in Liverpool, we can help you achieve your goals!
Travel Agency SEO vs PPC
When it comes to building traffic to your website, basically there are two recommended options: search engine optimisation and pay-per-click advertising. Either you choose, there are advantages and disadvantages.
Is PPC Good for My Travel Agency?
The well known pay per click networks are Google Adwords, Bing Ads and Yahoo Search Marketing. These provide you a dedicated space to display ads in the sponsored results section of their pages. Then, you pay for each click. When you end the campaign, visitors stop coming to your site. Because the travel industry is a very competitive market, with thousands of new agencies launched every year, the keyword prices are expensive without promising any conversions. Although the main advantage is to get visitors immediately, however if you aren’t monitor and optimise your campaign to get the best ROI, your money will be wasted. Google’s latest survey revealed that 85% of people claim to ignore sponsored listings when searching. Another major problem, that people all over the world have become sceptical of commercials, includes PPC, so now it is getting harder to reach potential visitors with advertising.
According to Google’s Keyword Planner, fees for the clicks are expensive for the tourism industry. Your travel agency has lots of competitors, and there are huge businesses who can’t afford to not advertise. Just some example: one click costs minimum £1.12 for the keyword “travel agency near me” , £6.73 for “business travel agency” , £1.42 for “air travel agency” and so on. If you want to start to advertise, our PPC experts can manage it easily. Starting at keyword research, ad optimisation, and A/B testing to find out which ads are the most profitable.
What is Travel SEO?
Search engine optimisation is an affordable marketing strategy as we target tourists who are actively looking for agents, holiday packages and vacation deals online. If we optimised your website and achieved a high rank on search engines, than you don’t have to pay for clicks – you get free, organic traffic, a steady flow of monthly visitors you can count on. Being on the first page for targeted keywords helps tourists associate your brand with those keywords. Plus it gives trust as businesses on the first page are commonly known to be more trustworthy. SEO is a long-term strategy, it can take up to 12 months to see the best rankings, depends on the keyword difficulty. However once you are ranked high, your listing rarely disappears. Organic listings receive more than 80% of clicks as people turn to skip paid advertisements.
SEO Process for Travel Sites
1. How To Start
If your travel business is new, we establish an online presence, such as choosing a domain name, design a website and with our smart web hosting, you will be in good hands.
2. Get To Know You
If you business is not new, we make an in-depth website analysis: rankings, internal linking structure, external link profile, broken links, errors, etc. We spend time to get to know your brand and the main competitors.
3. Planning a SEO Strategy
Custom solution for your vacation business. Our experts research new, local and related keywords to target for faster SERPs movement. We build long lasting system to achieve high rankings to dominate the search results of Google.
4. Website Optimisation
We implement our methods, on-site / off-site and technical optimization techniques for maximum success. This phase involves content creation, organic link-building, blog/magazine outreach, press releases, local citations, Google My Business & Bing Places, social signals and more.
5. Tracking & Reporting
You can see your website’s growth, as we are sending reports about search engine rankings monthly.
6. Regular Updates
As this process is not a one-time activity, we updating your website’s content with blog posts, articles, photos, infographics or videos on regular basis. Also maintain and improve your external backlink structure and social media presence. It’s important to know that quality link building services increase traffic and authority of your website.
7. Deliver R.O.I.
As you see your website is climbing up on the search result pages within a few months, and your agency’s revenue increases from a steady stream of new visitors, you’ll be realising the benefits of investing in our company’s services.
Cheap SEO Services for Vacation Agents
Our travel SEO professionals always stay up-to-date with the current industry news, ensuring that we are adjusting our strategies in this always-changing world. Driving new visitors to your website and improving your booking ratio starts with Search Engine Optimisation, that’s exactly what we do! We do a proven website optimisation process to get you ranking high in Google and in other search engines. Let’s start working together and build a better online presence for your business. Find out more about our best SEO Packages or contact us for details!