SEO (Search Engine Optimisation) is an important tool for business owners if they want to rank their websites higher on Google or on other search engines. When users perform search on Google for certain keywords, they get quick results. Like standard search engine optimisation, Local SEO is an extension of this, but it is specific for local based search. It gives results to online users that are more pertinent to their current locations. Whether you are searching for the phone number of your local dentist, checking the business hours of a bank near you or looking up the address to the car wash in your area, you get local results. Daily, millions of people use search to find the best local businesses in their areas. The strategy of local SEO is important for small, local businesses or multi-location companies, if they desire to boost traffic, attract consumers, and make their businesses known. Local SEO helps businesses market their products and services locally. By using a variety of strategies, local SEO help promote your businesses, like getting your site ranked higher on search engines, addition to business directories such as Yelp, YellowPages, etc.
Moreover, first of all it is important to know that what a local search is. There is a great difference between a local search and a standard informational search. Recent studies have shown that 46% of search on Google have a local intent. For example, if you search a query like ‘how to fix a blocked drain’ on Google, anyone around the globe with good enough SEO and authority can rank for this query. But if your query is much more specific like ‘plumber in my location’ or ‘plumber near me’, search engine will understand this and will show you precise business suggestions or lists based on your location in its local search engine result pages (SERPs).
What Are Local SERPs?
Local search engine results page (SERP) simply explain the results for a local-based query, based upon where the client is. Usually, local SERPs consist of a local 3-pack and display the most related results on the map. It is the need of all local businesses to improve traffic to their websites and enhance their visibility for online customers. When you enter a query on Google with local intent, as a result it shows a map as well as the more relevant information such as opening times, review ratings, and even photos. The results shown on a Google Search Engine Results Page (SERP) are different from standard organic results.
What Are The Main SEO Services?
For every business and brand that desire to get long-term success across search engines, local SEO has become one of the essential components. We provide you only the best services to help you position your website higher on search engines as in this way you can make your business more visible to target potential customers. Below is the list of some of the most effective SEO services that can make a difference and work as key factors to help your business achieve success.
1. Localizing your website
It means your website includes the city, county or region naturally throughout the text of your site. For businesses with several locations, this involves creating separate pages for individual locations. Other strategies include to get involved with the events of local community and to feature information as well as articles about them on the site.
2. Citation building
Make sure that your website features on various online business directories and on citation sites. Through this practice, you can make your web presence visible for customers who are looking for your products or services. The process of citation building helps businesses to improve their search rankings as it features your company’s name, address, phone number and website URL (NAPW) on citation sites and adds information on business directories.
3. Google My Business & Bing Places listing
When you claim your Google My Business listing, it will lead towards helping your business display on significant Google services, such as local search results and Google Maps. Google My Business is considered as the first online directory that you take possession of, and Bing Places is another one.
4. Managing ratings and reviews
By managing your reviews, you could rank your website higher as genuine, honest and satisfied reviews are important both for displaying the excellence of your service and for carrying out positive indications to search engines that your website and service are trusted by many clients. The local search rankings of the business based on some important factors that include the quality of reviews, the quantity of reviews they receive and the authority of the review sites.
5. Getting quality backlinks that are relevant & significant
Naturally obtained backlinks from reputable websites will not only make your website recognizable to search engines like Google as a trusted source of information but will also enhance your prominence in the local search engine. Along with citations, the links from local bloggers, newspapers, business associations and more, all can help increase your visibility on search results.
Why Do You Need To Optimize Your Website For Local Search?
The trends of local search have become stronger day-by-day and in future, they will get more significant and sturdier. Now, it is the best time for businesses to get benefit from the services of local SEO and enhance their businesses before their competitors defeat them. All local shops and service providers can get the opportunity to boost and improve their businesses. From accountants and lawyers to florists and locksmiths, all can get started and can make more money through local SEO.
Why Use Our Company For Local SEO?
You can enhance your business as well as can yield more profit by working with a local SEO company. We are a reliable and reputable London based company, renowned for offering its clients’ inimitable local SEO services. Every day, millions of customers around the world are using local search to find the best local businesses in their areas. With our help, you can increase your chances of getting found by these potential clients. We are dedicated to provide the best SEO packages, services and tactics to help local businesses, multi-location businesses and SEO professionals improve their ranks in the local search market.
1- Comprehend with the rankings of your business
There are some simple ways that help you understand your rankings like track hundreds of keywords across search engines such as Google, Yahoo and Bing. View a thorough breakdown of organic, mobile and Maps rankings. You can also make ranking comparison against your competitors and can generate ‘roll-up reports’ to observe latest trends of ranking for multiple locations.
2- Manage the reputation of your business
The simple way to grow and monitor the reputation of your business is by tracking and analysing your online reviews across popular sites, including Google My Business, BingPlaces, Yelp, Yell, Facebook, Foursquare, Tripadvisor and more. You can ask customers to leave their positive reviews on your site as that matter you most.
3- Generate precise citations for your site rapidly and effectively
Whether you are choosing our manual citations team or aggregator submissions, we offer you the best citation-building services. Our services can push your data to different online business directories, mobile apps and mapping services of the UK and worldwide, this can ensure your NAPW consistency and higher visibility in local search.
ChelseaSEO can help you achieve your dreams by improving your website’s rankings on the major search engines. Get a free website audit and let’s get started!